The Advantages of the Humble Staycation

Looking for a spontaneous city break or need some respite from the hectic daily grind, there’s a lot to be said for a break exploring what’s on your doorstep, so let the adventure begin.

Definition of a staycation - a holiday spent in one’s home country rather than abroad, or one spent at home and involving day trips to local attractions.

The term Staycation slipped into our vocabulary all the way back in 2009, when British holidaymakers ditched their passports in favor of a domestic holiday after the tough recession. Despite the recovering economy, an increasing number of Brits are still opting for holidays at home over the all-singing-and-all-dancing, resorts. With 80% of holidaymakers saying ‘a staycation is less stressful than a holiday abroad’, and according to research by Visit Britain, 47 million domestic holidays where taken in Britain last year, a 5% increase compared to the same period in 2016.

Lets face it there are a number of benefits to taking a break on home turf aside from the main budget factor. The UK is diverse land with a rich history, a growing food scene, plus a huge range of cultural events, exhibitions and activities planned throughout the year.

Visit England Director, Patricia Yates, said “More and more Brits are getting out and exploring all that the UK has to offer, driving the value and importance of tourism throughout the nation and regions. The huge range of quality destinations and tourism products on offer across the country, and the ease, convenience and certainty of budgeting for a domestic trip, are all contributing to people choosing to take more holidays at home.”

So what is driving the staycation trend?

With an overall increase in staycations, the number of short breaks (between one and three nights) in England has risen significantly. City Breaks continue to be the nation’s number one holiday choice, with over half the population having taken one in 2017. The classic beach holiday remains in second place of holiday types, with a 3% increase compared to 2016. In fact, we are taking nearly four million more short breaks in England then 10 years ago.

Key factors in the staycation surge seem to be convenience, unlike trips abroad domestic getaways take less planning and travel time is cut drastically. The weak pound (compared to the euro and the dollar) and the long-term reality that the value will not recover quickly, it seems more Brits are happy to holiday at home. In fact, research from the Office for National Statistics revealed that during peak travel months in 2017, there was a drop in the number of British holidaymakers heading abroad – a 2% decrease in July and a 3% decrease in August compared to the previous year.

Embrace the staycation trend, plan a Suffolk getaway with VII Apartments!


Situated on the east coast of England, Suffolk is a county filled with natural beauty, bordered by unique heritage coastline, full of charming villages and medieval towns. Here you will discover world-class culture, hidden heritage, and an abundance of wildlife, with great local produce and award winning restaurants – a perfect spot for foodies.  Known as ‘Sunny Suffolk’ a nickname given for constantly being the warmest and driest part of the UK, whatever the season come rain or shine there is something for everyone to experience in Suffolk. Our Suffolk Area Guide breaks down where to explore, with VII Apartments the perfect base in the county town of Ipswich.